Friend

But who do you say that I am?
Mk.8:29

Jesus asks his disciples, and me, the ultimate question. My answer determines my destiny.

Jesus was either mad, bad, or who he said he was. Nothing in scripture, or secular recorded history from his times, supports him being mad or bad. 

Was he just "a great prophet"? Jesus doesn't give us that option. He alone among the founders of great religions doesn't point to God. He points to himself. "I am the way, the truth, the life." 

There are many, many names given to Jesus, different names that I use depending on what is happening in my life. Today I name him Friend.